Frequently Asked Questions

We are an All-in-One 'Super App' designed specifically for Africa and the diaspora. We combine high-speed social feeds (Gists & Reels) with hardcore business tools (Escrow, Shopfronts) and an AI Co-Pilot, all optimized to run incredibly fast even on low-end devices.

Our core platform operates as a Progressive Web App. This means you don't need to download anything from a store—just open pwa.friends.africa on your browser and 'Add to Home Screen'. We also have a native application available for specialized integrations.

Merchants get access to our Business Analytics Hub, where you can track net revenue, view deep audience insights, manage inventory, and fulfill orders natively inside the app without needing external tools.

Registration, basic networking, and basic shop management are entirely free. We offer premium tiers (Business Plus / Platinum) for advanced features like AI-powered marketing and enterprise-level business messaging automation.

You can apply to become a verified seller by creating a shop through the app, submitting your government-issued ID for identity verification, and listing at least one compliant product. Our team reviews applications within 48 hours.

We support Stripe for diaspora payments (card-based transactions), M-Pesa for East African mobile money, and are actively integrating additional local payment rails across West and Southern Africa.

Absolutely. We implement industry-standard encryption, access controls, and regular security audits. We comply with the Nigeria Data Protection Regulation (NDPR), Kenya Data Protection Act, South Africa's POPIA, and Ghana's Data Protection Act.